Detroit Bikes and Nordstrom, Inc. announced an agreement that will bring the bike manufacturer’s distinctive A-Type bicycles to Nordstrom “Pop-In” stores across North America.
The Detroit Bikes A-Type will be part of the retailer’s Heartbreakers II Pop-In theme. Each Nordstrom Pop-In functions as a store-within a store and features specifically curated merchandise. This recurring series of shops showcases unique collections of merchandise that the department store is not usually known for.
“I’m super excited about Pop-In@Nordstrom Heartbreakers II,” said Olivia Kim, Norstrom’s director of creative projects. “It’s part two of a shop we launched two years ago and was timed along with Valentine’s day. Our take was on the guy, who dressed well and was uber stylish – a heartbreaker a la James Dean or Steve McQueen. Iconic men who had that je ne sais quoi. We were excited to bring it back and introduce new brands for men.”
This is a great partnership for Detroit Bikes,” said Detroit Bikes founder and President Zak Pashak. “Nordstrom Pop-Ins will introduce Detroit Bikes to a broader market and will position bikes manufactured in Detroit alongside other high quality products. “
The elegant but durable Detroit Bikes A-Type is a stylish city and commuter bike. Already available at more than 130 bicycle retailers around the world, the A-type will be featured in Nordstrom’s top locations including Dallas, San Francisco, Vancouver, Seattle, Chicago, and on Norstrom.com.
About Detroit Bikes:
Founded in 2011, Detroit Bikes manufactures accessible, quality bicycles in Detroit. Leveraging a rich tradition of skilled manufacturing and innovative design, the company operates a 50,000 square-foot factory on Detroit’s west side with a capacity to produce 100 bicycles a day. Detroit Bikes signature production bikes include the A-Type city commuter and the B-Type step through. Detroit Bikes’ new C-Type single speed, successfully funded through a 2015 Kickstarter campaign, will begin production in spring 2016. For more information visit: http://detroitbikes.com
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.