Detroit Bikes to Manufacture 1,000 Cycling-Inspired Tap Handles for Virtue Cider

Detroit, Mich. – October 20, 2015 – Detroit Bikes has announced an agreement with Virtue Cider to produce 1,000 tap handles for use in bars and restaurants across the United States.

Detroit Bikes, North America's fastest growing bicycle manufacturer, will make the tap handles in its 50,000 square-foot factory in Detroit.

Designed by the Virtue Cider team, the Tap Handles will be constructed from the same American-made steel tubing that Detroit Bikes uses in its bikes.

“This deal is very exciting for us,” said Detroit Bikes president and founder, Zak Pashak. “Not only do we get to partner with a growing Michigan Cider Brewery in Virtue Cider, it’s also an opportunity for Detroit Bikes to demonstrate another side of our manufacturing capabilities.”

Located in Fennville, on Michigan’s west coast, Virtue Cider makes its distinctive beverages from heritage apples grown on the local orchards that surround Virtue Farm.  

“We source all our apples from Michigan and we all ride bikes, so why not have our friends at Detroit Bike make our tap handles right here in Michigan?” Said Gregory Hall, co-founder at Virtue Cider. “It’s a perfect solution.  Plus, they are going to be the coolest tap handles out there.”

About Virtue Cider:

Virtue is the hard cider venture launched in June 2011 by Gregory Hall, former brewmaster at Goose Island, and co-founder Stephen Schmakel.

The company’s mission is to make European-style ciders from fresh heirloom apples – never from concentrate – and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive barrel-aging program.

For more information about Virtue Cider, head to