Detroit Bikes unveils limited edition DCFC A-Type
Detroit, MI – July 15, 2016 –Detroit Bikes and The Detroit City Football Club have partnered to create a limited edition A-Type bicycle to celebrate the city’s rich history of both manufacturing and professional sports.
The new bikes are part of an annual tradition for Detroit Bikes and the Detroit City FC.
Each year the team presents a Detroit Bike to its MVP – a promotion inspired by the historic Chalmers Automobile Company.
In 1910, the Detroit automaker famously awarded cars to both, the Tigers’ Ty Cobb, and to Cleveland's Nap Lajoie for winning the batting title in 1910.
“I have a tremendous amount of respect for what Detroit Bikes has accomplished as a manufacturer in this city,“ said Sean Mann, co-owner of the Detroit City FC. “We love their bikes and feel that they represent the best of what’s happening in Detroit.”
Fan voting for the Detroit City FC MVP will happen at tonight’s game versus the Michigan Stars at Kenworth Stadium.
The individually numbered A-Types feature bold maroon and gold paint schemes and Detroit City FC decals.
They retail for $699 and are available at the Le Rouge Club Shop, at Detroit Bikes Dealers, and at detroitbikes.com.
About Detroit Bikes:
Founded in 2011, Detroit Bikes manufactures accessible, quality bicycles. Leveraging a rich tradition of skilled manufacturing and innovative design, the company operates a factory on Detroit’s west side with a capacity to produce more than 100 bicycles a day. Detroit Bikes’ signature production bikes include the A-Type city commuter and the B-Type step through and the new C-Type single speed.
For more information visit: http://www.detroitbikes.com/
About Detroit City Football Club:
Founded in 2012, Detroit City FC has established itself as one of the most talked about soccer teams in North America. Our club motto, Passion for Our City, Passion for the Game, evokes the three ideas the grassroots organization was built upon: to satisfy the demand for soccer in downtown Detroit, represent the city in a positive light, and build community through “the beautiful game." The team currently plays in the National Premier Soccer League.
Detroit Bikes now available at Nordstrom stores
Detroit Bikes and Nordstrom, Inc. announced an agreement that will bring the bike manufacturer’s distinctive A-Type bicycles to Nordstrom “Pop-In” stores across North America.
The Detroit Bikes A-Type will be part of the retailer’s Heartbreakers II Pop-In theme. Each Nordstrom Pop-In functions as a store-within a store and features specifically curated merchandise.
This recurring series of shops showcases unique collections of merchandise that the department store is not usually known for.
"I’m super excited about Pop-In@Nordstrom Heartbreakers II," said Olivia Kim, Norstrom's director of creative projects. "It’s part two of a shop we launched two years ago and was timed along with Valentine’s day. Our take was on the guy, who dressed well and was uber stylish - a heartbreaker a la James Dean or Steve McQueen. Iconic men who had that je ne sais quoi. We were excited to bring it back and introduce new brands for men."
"This is a great partnership for Detroit Bikes,” said Detroit Bikes founder and President Zak Pashak. “Nordstrom Pop-Ins will introduce Detroit Bikes to a broader market and will position bikes manufactured in Detroit alongside other high quality products."
The elegant but durable Detroit Bikes A-Type is a stylish city and commuter bike. Already available at more than 130 bicycle retailers around the world, the A-type will be featured in Nordstrom’s top locations including Dallas, San Francisco, Vancouver, Seattle, Chicago, and on Norstrom.com.About Detroit Bikes:
Founded in 2011, Detroit Bikes manufactures accessible, quality bicycles in Detroit. Leveraging a rich tradition of skilled manufacturing and innovative design, the company operates a 50,000 square-foot factory on Detroit’s west side with a capacity to produce 100 bicycles a day. Detroit Bikes signature production bikes include the A-Type city commuter and the B-Type step through. Detroit Bikes’ new C-Type single speed, successfully funded through a 2015 Kickstarter campaign, will begin production in spring 2016. For more information visit: http://www.detroitbikes.com About Nordstrom:
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.
Detroit Bikes Inks Landmark Deal with New Belgium Brewing
More than 2,000 ‘Fat Tire’ Bicycles To Be Manufactured In Detroit
Detroit, Mich. - March 31, 2015 – Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker’s Fat Tire Amber Ale.
Detroit Bikes, North America's largest manufacturer of bicycles, will produce the custom-designed bikes at its 50,000 square-foot factory in Detroit. The company expects to add about ten workers to meet the increased demand and to begin shipping the Fat Tire bikes early next year. Inspired by the iconic bicycle on New Belgium’s Fat Tire Amber Ale label, the new bike will be awarded to New Belgium employees for their one-year anniversaries and used for fundraisers and other giveaways.
“This order is a win-win,” said Zak Pashak, Detroit Bikes founder and president. “New Belgium Brewing gets a quality product that’s made-in-the-USA, and Detroit Bikes is able to partner with an outstanding company that shares our vision of encouraging cycling.”
"While there are quite a few small, custom bike builders in the US, there are very few options for larger volume, production bicycle manufacturers," said New Belgium Brewing bike designer, Ryan McKee. “New Belgium is responsible for putting more than 2,000 bikes out into the world annually. To double down on such an awesome idea with bicycles made right in Detroit - it's twice as nice.”
“Zak and his team at Detroit Bikes exemplify the cultural renaissance that is currently happening in Detroit,” said McKee. “We appreciate Detroit Bike's love and respect for the bicycle as a sustainable vehicle for change."
About New Belgium Brewing Company:
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp.
In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Slow Ride Session IPA, Snapshot Wheat, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel.
Learn more at www.newbelgium.com.