But that’s only where it begins.
What we really do is build bikes for people who haven’t forgotten how to ride one. Whether you commute twenty miles five days a week or haven’t touched one in twenty years, we build bikes for everyone. We build them in a city with manufacturing prowess and deep traditions of bicycle production, touring, recreational riding, commuting, and racing.
The prototype was constructed in a coach house off Woodward Avenue, a couple of blocks from where Henry Ford once lived. We manufacture every frame at our factory in West Detroit. We weld them here. We paint, assemble and package them here. You? You ride them joyfully wherever the road takes you.